The Mall Plaza. This classic, upscale residential building in downtown Kalamazoo is owned by The Vernon Group, which has established a diverse portfolio of office, retail, and residential properties. The Mall Plaza for years had been an underdeveloped retail space, but The Vernon Group saw its potential and seized the opportunity to rebuild.
We created the branding for The Mall Plaza, working to create an identity that reflects the lifestyle of its future tenants. A lifestyle that is professional, chic, and modern. The Mall Plaza building has long been a staple and landmark in Kalamazoo culture, so we felt honored to be a part of breathing life back into it.